These are the experiences and activations our sponsors will bring to Sónar 2025 during the days of the festival:


Estrella Damm

Estrella Damm returns once again to Barcelona’s leading celebration of music, innovation, and creativity. At Sónar by Day, they present the SonarVillage by Estrella Damm stage, hosting three unforgettable sunsets featuring three of the best DJs around. At the iconic bars - designed specially for the occasion - you’ll find the Mediterranean beer, as brewed since 1876 using 100% natural ingredients. This year also sees the introduction of a new Estrella Damm bar at the Food Market, offering exclusive beers. They’ve also created a sustainability initiative to reuse cups from other events and reintegrate them into the festival circuit. Finally, Estrella Damm sponsors the three Meet & Drink sessions that will close each day of Sónar+D in Lounge+D.


Lacoste

The French fashion house returns to Sónar with a conceptual space designed for exploration and connection. This year, Lacoste strengthens its bond with the creative community through an environment where past and future converge. Inspired by its heritage and the idea of utopian archaeology, the brand space features a retro-futuristic design with reflective materials and metallic details. At its heart is “the pit”: a resting zone and archaeological-style installation. Here, attendees can take part in “Reveal your Icons,” an interactive experience that uncovers key moments in the brand’s history.


Nissan

At SonarPark by Nissan, we discover the new 100% electric Nissan MICRA through The Energy Expression: an installation that transforms the energy of the crowd into visuals generated by artificial intelligence. Movement, crowd density and music are captured in real time by thermal sensors and processed as data to be projected onto the car. This experience is born from the fusion of innovation, creativity and technology, an essential link between Nissan and Sónar. In this way, the energy generated by the audience at the festival is translated into a unique visual experience that boosts the MICRA’s presentation to the world.


SEIDOR

For this edition, as part of the Sónar+D programme, SEIDOR presents Libby Heaney, a visual artist and quantum physicist known for pioneering the use of quantum computing in art. Her work imagines inclusive, critical futures through a queer and non-binary lens. SEIDOR will also host a private session with Heaney, focused on diversity and technological inclusivity, aimed at STEAM talent and bringing together over 500 students and industry leaders.


Von Dutch Loves

Long a symbol of rebellion and self-expression, Von Dutch evolves this summer with the launch of Von Dutch Loves - a new initiative celebrating music, nightlife, and underground culture. For Sónar 2025, Von Dutch Loves has produced the official festival tote bag and a limited capsule collection of fans and caps available at official merch stands.


Johnnie Walker

Sónar 2025 welcomes Johnnie Walker, one of the world’s most iconic whisky brands. At their stand in Sónar by Night, visitors will step into the ‘Keep Walking’ universe - with the chance to win exclusive prizes and enjoy a one-of-a-kind brand experience.


José Cuervo

Making its debut at Sónar, José Cuervo invites festival-goers to leave their comfort zones. At its Sónar by Night stand, discover their signature Paloma cocktail and maybe - just maybe - find your “other half.” Who knows? Your perfect match might also be at Sónar.


OCB

OCB is back at Sónar with good vibes and giveaways. For the third consecutive year, they’ll be at Sónar by Day handing out exclusive products from their stand throughout the festival. Each morning, they’ll also host the Sónar+D community in the smoking area, providing a relaxed space to unwind between activities.


ME by Meliá

ME by Meliá turns rest into an experience. In the heart of Sónar by Day, ME by Meliá recreates its signature hotel vibe with a symbolic, barrier-free suite designed for exploration, rest, and participation. Recharge your phone - and yourself - in their space, get cozy in their iconic bed, or sink into a bathtub that might just earn you a real hotel stay. Stop by… you may not want to leave.


Oatly

Oatly arrives at Sónar with ‘What’s cooler than cool?’ - a fresh take on their plant-based drinks. At their stand, discover delicious ice creams and a creative range of non-alcoholic beverages made with Oatly’s signature drink. Cool, refreshing, and 100% plant-based: the perfect recharge between Sónar by Day and Sónar by Night.


MiiN Cosmetics

MiiN Cosmetics - the Korean beauty brand born in Barcelona - joins Sónar with its “Rest & Glow Zone.” From June 12–14, festival-goers can sample makeup, skincare, and more. Under the motto “skincare is my afterparty,” MiiN will give away over 15,000 products for the ultimate post-party beauty recovery. Their store on C/ Balmes, 5 will also serve as an official Sónar check-in point, open from 10:30–20:00 (10th - 13th June) and 10:30–15:00 (14th June).


AlphaTheta

As part of Sónar 2025, AlphaTheta - a leading manufacturer of DJ equipment and technical partner - will host a demo session exploring the artistic and technical possibilities of its groundbreaking rotary mixer, the euphonia. A product specialist will lead the session. At their Project Area stand, AlphaTheta will also showcase its latest products and VR DJ suite created by Tribe XR.


Red Bull

Once again, Red Bull powers the SonarVIP areas: SonarVIP by Red Bull at Sónar by Day, and SonarVIP Club and SonarVIP Pub by Red Bull at Sónar by Night. Need a boost to keep dancing? Try one of their special Summer Editions, available at the main bars.


Deleito

Deleito lands at Sónar by Night to turn your food break into a divine experience. Unique burgers, bold flavours, and a new way to savour your moments between shows. Don’t miss out!


SVR

SVR makes its Sónar debut with the Solar Bar - a space where attendees can try and apply their SUN SECURE line: sensorial, biodegradable, and effective sun care for all skin types. Plus, surprise gifts and prizes await those who stop by their stand.


JVC

JVC brings hi-fi sound to Sónar. For the first time, the brand presents its DD - Direct Drive speaker, delivering powerful, immersive sound from any angle. Discover JVC’s legacy and innovation at their stand - where Japanese technology continues to reshape the sound experience for audiences worldwide.