Responding to your questions and concernsGiven the current circumstances, and in light of the messages, enquiries, and concerns we’ve received in the past days, we would like to clarify a number of points and respond to your questions. We’ll be updating this page based on the concerns you’re communicating to us. We'd like to thank you again for writing to us, and for taking the time to read this.
Do you condemn the genocide of the Palestinian people?

Yes, absolutely. Our position is clear and unequivocal: we condemn the genocide of the Palestinian people.

What is the relationship between Sónar and KKR?

Superstruct Entertainment, a company that owns over 80 festivals around the world, purchased Sónar in 2018. At that time, Providence Equity Partners was the principal investor in Superstruct. In October 2024, Providence withdrew and sold its stake to a consortium made up of KKR and other investors. This was a purely financial transaction in which we had no involvement, no say, and no vote. By the same token, we have no influence or control over KKR’s investment decisions or internal workings. 

Does my money go to KKR?

No, not at all. At no time have we ever sent - nor will we ever send - a single euro to KKR. We can guarantee you that, after covering all the costs of Advanced Music and the festival itself (salaries, artists, production, communication, organisational costs, etc.), all profits are reinvested, in their entirety, in future editions of Sónar.

Superstruct's publicly stated position is clear on this: “All revenue and profits from Superstruct events and festivals remains entirely within our business and goes towards the ongoing development and staging of our festivals across the world.”
 

Why weren’t you clearer in your statements?

We read - and learn from - every message you send us. This is why we’ve created this FAQ to address your concerns.

Does Sónar still have operational autonomy?

Yes, absolutely. The relationship with Superstruct is merely administrative and we have no direct relationship with KKR. The team behind Sónar remains the same, including members who have been with the company for 32 years. This team remains fully independent and entirely faithful to the principles, values and motivations that drive them to put on the festival each and every year. This includes the technical production, the communication, and, of course the artistic and discourse programmes of Sónar and Sónar+D.

Which Sónar by Night artists have cancelled?

EYRA; oma totem; DJ Paca; DJ SOSA RD; Tiyumii; and Sega Bodega (for medical reasons).

Which Sónar by Day artists have cancelled?

ABADIR; Akyute & Alice Sparkly Kat; ANCIENT PLEASURE; Animistic Beliefs & Jeisson Drenth; Dania + Mau Morgó; DjSport; Emma dj; Forensis & Bill Kouligas; dj g2g; Heith, James K, Günseli Yalcinkaya & Andrea Belosi; Juliana Huxtable; KEBRA; Le Motel; NEW YORK; Nexus (B4mba & Mooki6); Paquita Gordon; patten; Sara Persico & Mika Oki; Shannen SP; Shapednoise & Sevi Iko Dømochevsky; Sofia; Vica Pacheco; Ville Haimala; and YESSi PERSE + laSADCUM.

Which Sónar+D activities have been cancelled?

Universitat Pompeu Fabra; ‘Cracks in the Foundation: Curation in 2025’ ‘Listen, the Stars are Talking’;‘Más Mujeres Creativas: DO feminism’; and ‘Internet Core – Institute of Culture Networks’.

Which Project Area exhibitors have cancelled?

BAU College of Arts and Design Barcelona; IED Barcelona (Istituto Europeo di Design); LCI Barcelona; Mutan Monkey Instruments; Patching Panda; Rafa Roeder; sbrk devices; Vanessa Lorenzo Toquero aka Hybridoa; and Vostok Instruments.

Will these cancellations affect the festival?

No, the cancellations won’t affect the overall experience of Sónar. We’re working to confirm replacements. 

Will you be making a donation to support victims of the genocide in Gaza?

Yes. In addition to our annual donations to local charities, this year we’ll be making a donation to NGOs that are working to help those in Gaza. We are currently looking into which NGOs to work with.

When will you publish the final lineup and timetables?

We’ll do this as soon as possible, once we have finalised and confirmed the lineup.

Will I be able to enter the festival with symbols of support for the Palestinian people?

Yes, provided that they’re permitted under Spanish law.

Will Sónar continue to be a place where everyone is welcome?

Yes, our audience will be able to enjoy the festival as comfortably and freely as always.

Will Sónar still be Sónar?

Sónar is not just culture, celebration, the avant-garde and innovation, but also responsibility and commitment to our audiences, communities, and partners. We’ve always defended absolute and complete freedom of expression at our events, both on stage and on the dancefloor, as long as the right to freedom of opinion and personal expression of the rest of our participants and audience is respected.

Will there be a space in the festival where I can discuss the current situation?

Yes. On Thursday afternoon when we open, we’re going to convert the first slot at Stage+D into a space for reflection, listening, and action concerning the role of culture in the current global context. In a landscape marked by financial consolidation, widespread censorship, structural instability, and geopolitical conflicts, we’re calling on artists, thinkers, institutions, and cultural actors to take part in a meaningful and constructive debate.

Can culture exist outside of capitalist dynamics? What role should cultural actors play in the face of injustices like as the genocide taking place in Gaza? Is it possible to think up a new, consensus-based, realistic and applicable ethical framework for the cultural sector? How can we move towards ethical practices in terms of sustainability and partnerships? This forum is an open invitation to share different perspectives, bearing in mind that culture has always been and will continue to be a force for transformation.
 

Will you be offering refunds to anyone who’s decided not to attend the festival?

We’ve set up a process to centralise all refund requests and we’ll respond to each of them individually in the next few days. You can contact us via email at help@sonar.es.

 

 

If you have any other questions, please write to us at sonar.responds@sonar.es