These are the actions carried out by Sónar’s sponsors during the days of the festival.
Estrella Damm
For yet another year, Estrella Damm participates in the biggest music, innovation and creativity event in Barcelona, presenting the SonarVillage by Estrella Damm stage at Sónar by Day, where three great sunsets will be experienced with three of the best DJs on the current electronic music scene. The stage will once again feature the bars designed for the occasion, where the Mediterranean beer will be served, brewed according to the 1876 recipe, the result of a combination of 100% natural ingredients. In addition, Project Area will have a completely new bar, with a design inspired by the Sónar+D 2024 concept. Estrella Damm will also collaborate with the Sónar 2024 cup, which is reusable and 100% recyclable, through an internal procedure that gives circularity to the material. Finally, Estrella Damm is also sponsoring the three Meet & Drinks that will close each day of Sónar+D in Lounge+D.
Lacoste
The brand continues to unleash the movement in its communities, staying true to the elegance pioneered by its founder René Lacoste. The design of the official festival bag, as well as the various activations at the festival, reflect the brand's connection to the cutting-edge music scene. At Sónar by Day, Lacoste will have a futuristic oasis to regain strength and charge mobile phones. There, festival-goers will be offered the opportunity to send a message to their future self (they will receive it a year later), with the chance to win prizes on the spot.
NISSAN
NISSAN debuts at Sónar... and debuts its new NISSAN Juke at Sónar. This is the most "rebellious" model in the NISSAN family, a car that is "not ordinary for those who want to be different". A car with a DNA linked to music, which the public will be able to discover in the 'Find Your Vibe' space, where they can get inside the car and create their own hit by touching different parts of it (thanks to the brand's work with the creative studio Glassworks). In addition, NISSAN will also have a chill-out zone and a Silent Disco with DJs and visual artists.
SEIDOR
In this edition, SEIDOR presents as part of the Sónar+D programme Sasha Costanza-Chock, academic, researcher and activist who addresses the need to redesign technology from an equitable perspective, counteracting the gender, race, age and ideological biases inherited after generations. In addition, SEIDOR is holding a private session with the acclaimed speaker on diversity and technological inclusivity, aimed at STEAM talent and bringing together more than 500 students from various universities in Barcelona, Madrid, Valencia and Vic.
ME by Meliá
ME by Meliá once again joins the Sónar celebration. On the one hand, with a check-in point at the Hotel ME by Meliá (C/ Casp, 1-13, 08010, Barcelona), open from Tuesday 11 June until Saturday 15 June from 10:30am to 2:30pm and from 4:30pm to 8:30pm. And, on the other hand, with a space located in Sónar by Day where the public will be able to discover much more about the essence of all its hotels, which combine comfort, fashion, technology, music and design. Its bold and daring spirit will be reflected in each of the activities that can be found in this space. And, as if that were not enough, it is also worth remembering that, on 9 May, the Hotel ME by Meliá itself held a Meet&Drink party with numerous faces from the artistic scene and friends of Sónar.
Coca-Cola / Royal Bliss
Coca-Cola is present at Sónar for another year with its Royal Bliss brand. It has a space in Sónar by Day, next to the Stage+D entrance, where you will find a bar with special cocktails prepared by bartenders with a wide range of mixers. The chill-out area specially prepared by the brand will be the ideal place to enjoy these cocktails.
OCB
OCB continues its collaboration with Sónar in this 2024, this time giving out smoking paper booklets and other gifts in its branded space through a fun quiz that will leave no one indifferent. In addition, every morning, OCB welcomes the Sónar+D community in the smoking area, providing a comfortable space for a break between presentations and activities.
DAITSU
DAITSU has started its journey into music territory on the occasion of its 20th anniversary. As part of this collaboration, DAITSU brings to Sónar by Day a pop-up experience that connects with the benefits of having air conditioning and with its commitment to facilitate the creation of more comfortable spaces with air conditioning solutions that ensure the well-being of society and the protection of the environment. In this way, it proposes a dynamic that highlights its values in a fun and fresh way. The space features a ball pool, where the most daring visitors can win refreshing gifts for this summer.
AlphaTheta
AlphaTheta will be, since its first year under this name, with the best of its equipment for the artists at Sónar. In this 2024, they will present two activities: a stand in Project Area, where they will exhibit together with Tribe XR 'DJing in VR', with the latest XR technology, and, on Friday at 6pm in Room+D, a demo of their new mixer Euphonia with DJ Gene On Earth.
Red Bull
Once again this year, Red Bull is in charge of the furniture at Sónar; custom-made furniture that serves to decorate all the VIP areas of the festival: SonarVIP by Red Bull, at Sónar by Day, and SonarVIP Club by Red Bull and SonarVIP Pub by Red Bull, at Sónar by Night.
DICE
DICE, the festival's ticketing partner, is once again presenting the SonarPark by DICE stage at Sónar by Day, designed to showcase the spirit of the festival in its most radical and innovative form. In addition, DICE presents on this stage the shows of Meritxell de Soto, Dyce, Amore, Dj Fucci, ABHIR and Gabber Eleganza with his 'The Hakke Show'. On the other hand, DICE presents on Friday at 4:30pm in Room+D the talk 'Migrate to create', which will feature artists ABHIR, Dyce, Amatra and Dj Fucci, moderated by Fernanda Alemán.
Carolina Herrera
Carolina Herrera makes its debut at Sónar, as well as its daring and refined perfumes 212 VIP Black and 212 VIP Rosé Elixir. Come by their stand to connect with all five senses and take home the most exclusive olfactory experience at Sónar.
SILENCE
SILENCE joins Sónar to offer a unique and innovative experience. It invites the Madrid artist Sabek to interpret, through his particular palette of colours, what it means to live the city in 'on' mode and offers in this space, full of vibrant colours, the essential meeting point for those attending the festival. Here you can charge your mobile phone at any time.
Puerto de Indias
Puerto de Indias and summer merge with its sweet melon, strawberry and unmistakable classic varieties. Come to the Puerto de Indias stand, try their new flavours and discover all the surprises they have prepared for you.
Jägermeister
Undoubtedly, Jägermeister is a daring, unconventional brand with a trend-setting personality. With its perfect -18º toasted in its tap machines, its shot is the perfect accompaniment to begin, continue and culminate the most special moments with your friends. Toast with Jägermeister in all the bars of the festival.
Sierra Tequila
Sierra Tequila is proudly of Mexican origin and comes to Sónar straight from the distilleries of Jalisco, bringing with it the authentic essence of blue agave and artisanal tradition. Sierra Tequila awaits you at every Sónar bar, where every shot is a celebration of the rich heritage of its fourth generation family of producers.
Jack Daniel’s
Jack Daniel's strong connection with music has motivated the presence of the American whiskey at Sónar 2024. With an exclusive cocktail bar and a photocall to immortalise the most special moments, Jack Daniel's is an undeniable part of the festival experience and awaits you in its space to enjoy its apple, honey, fire and classic nº7 varieties.
Taco Bell
La Taconeta de Taco Bell is coming to Sónar to give it all and accompany you on your festival adventure. Replenish your strength between dances and feed your rebellious soul with the incredible variety of products at their stall in the Food Market. You'll have a hard time deciding between their varied gastronomic offerings, as you can delight your palate with the three Supreme Tacos, the melting cheese quesadilla or the juicy Quesarito Burrito. Meat and veggie versions are available, guaranteeing an explosion of flavour in every bite.
Haribo
Haribo brings its iconic golden bears to Sónar for the first time, to remind us that its unmistakable flavour and fun accompanies us in all stages of our lives. Meet Haribo Bear and his team at the main entrance of Sónar by Day and delight yourself with his sweets and surprises during the three days of the festival.
GOIKO
The GOIKO beast awaits you at Sónar by Night with its unmistakable street burgers. Don't let hunger stop you and enjoy their delicious preparations while you experience an unforgettable night of music and fun.
Segway-Ninebot
Segway-Ninebot accompanies us at Sónar with its 'behind the scenes' contribution, helping us with its innovative fleet of scooters so that Sónar is perfectly set up and ready for everyone to dance and enjoy.
Hears
Hears Earplugs is an innovative brand that aims to revolutionise sound experiences and foster meaningful connections. With its breakthrough earplug technology, Hears is committed to changing the way people listen to music and participate in social environments. Experience the future of sound with Hears and be part of a transformative journey to protect your hearing while enjoying immersive music experiences. Interested? Get your pair of Hears Earplugs - Sónar Edition at our merchandising stand