WHERE THERE'S JACK, THERE'S MUSIC 

For more than 155 years, Jack Daniel's has been making whiskey to the rhythm of good music. of good music. From blues, jazz and rock to indie and pop songs or electronic beats. electronic beats. Whatever the case, a good melody has been the indispensable ingredient to inspire the exceptional quality to inspire exceptional quality in the production of each variety. each variety. 

This strong connection with music has motivated the presence of American whiskey at Sónar. American whiskey at Sónar. As a new partner of the festival, Jack Daniel's seeks to create a unique experience around the music. create a unique experience around the music. The whiskey brand will offer a space at the festival to enjoy between concerts or at any time. between concerts or at any time. With an exclusive cocktail bar and a photocall to photocall to immortalize the most special moments. Among many festivals, Sónar stands out for inviting people to feel the music freely, through pioneering shows. music freely, through pioneering shows, iconic DJs and unique performances. unique performances. And that is exactly what drives Jack Daniel's. Living with authenticity, enjoying every song as if it were the last time and making every track worthwhile. worth it. From June 13th to 15th, get ready to make it happen at Sonar.