Playing in tune with nature isn’t just possible—it’s inevitable. Marc Jordana, from Norrsken Barcelona, presents regeneration as a new way to understand investment and progress. It’s not about extraction, but collaboration. Not about depletion, but restoration. In sectors like food and agriculture, regenerative models are already showing that caring for the planet can also generate lasting economic value. 

Technology plays a key role in this transition, acting as an accelerator across the entire value chain. This talk invites us to rethink ecology, economy, and culture from a place of true collaboration with nature. Because to regenerate is to restore—and to move forward.