with Rafa Soto (Summa Branding)
Where do the best ideas hide—and how do we reach them? In this talk, Rafa Soto explores how AI can be used as a probe to tap into unfamiliar mental spaces and unlock exotic, unexplored ideas.
Drawing parallels with altered states of consciousness in art history, Soto suggests that AI can serve as a companion – instead of a replacement - on a creative journey, opening doors to alternative thought patterns and expanding the limits of our imagination.
- Friday 13Sónar+D | 12:45 - 13:15StageLounge+D