Here’s what Sónar’s sponsors are getting up to during the festival.
Estrella Damm
Since 1876, Estrella Damm has been part of the cultural life of Barcelona and the Mediterranean. Brewed to the same original recipe created 150 years ago, with 100% natural ingredients sourced from local farmers, the brand is celebrating this anniversary by keeping alive the spirit that has been with it from the very start: sharing and celebrating everything that brings us together.
Over the past few decades, Estrella Damm has supported artists and cultural and musical initiatives that are part of our way of life. Its presence at Sónar reflects this commitment to music, creativity and innovation, as well as its desire to keep supporting the talent and projects that make Barcelona a cultural reference recognised all over the world.
fritz-kola
At Sónar 2026, fritz-kola brings its cultural platform fritz-kolab to life alongside Barcelona visual-art duo Desilence with ‘Dins’, an immersive installation that explores the collective energy of nightlife through light and movement.
With fritz-kolab, fritz-kola drives collaborative cultural experiences alongside artists, festivals and communities. At Sónar 2026, ‘Dins’ embodies this vision through a project designed especially for the festival’s unique spirit and atmosphere. Visitors can discover the installation across all three days of Sónar 2026 at the fritz-kola stand, located next to the SonarCar stage.
OCB
OCB is an official partner of Sónar 2026 for the fourth year running, reinforcing its commitment to music, culture and the world’s leading entertainment events. Through initiatives such as OCB Paper Sessions, the brand supports a wide range of musical genres and talent, from internationally renowned artists to emerging ones.
Vieta DJ
Vieta Pro presents Vieta DJ, its new range designed for electronic music lovers. And, to introduce it to the world in the best possible way, Vieta DJ becomes an official sponsor of Sónar 2026, one of the most important music, innovation and creativity festivals on the planet. In Vieta’s words, “a unique stage, in our city, for a brand with sound in its DNA”.
Cutty Sark
For the first time, Cutty Sark comes to Sónar with its Base Camp, a space inspired by the brand’s adventurous spirit. Designed so that festival-goers can take a break, rest and recharge before carrying on with the festival, this meeting point will feature a chill-out area where attendees can enjoy Cutty Sark’s Ready To Drink with ginger ale, as well as phone-charging points. An essential stop to keep living the Sónar experience to the full.
Negrita
Another name not to be missed is Negrita Rum, which will be available at every bar across the festival, cementing the brand’s commitment to and presence at Barcelona’s best music and nightlife events.
The Social Hub
The collaboration between The Social Hub and Sónar stems from a shared vision: to nurture communities where creativity, innovation and the exchange of ideas create a real impact. Together, they create a space connecting culture, technology and talent, fostering new ways of thinking, collaborating and building the future.
Barcelona Music Lab
The Barcelona Music Lab Foundation will take part in Sónar+D 2026 with a special session dedicated to Barcelona’s role as an emerging ecosystem at the intersection of music, technology and the creative industries. The Foundation works to connect the sector’s key players, drive strategic projects and generate knowledge about the evolution of musical innovation in a technological and business environment in constant transformation.
FUJIFILM House of Photography
From 15th to 19th June, Barcelona’s FUJIFILM House of Photography (C/ Gran de Gràcia, 1) becomes an official check-in and wristband collection point for Sónar 2026. During those days, the space will offer an exclusive experience with special décor, music from the SonarMix series, a historical photography exhibition about Sónar and interactive experiences. Visitors will be able to print photos from their phones and discover X Series cameras, the GFX system and instax. Attendees will also be able to find single-use QuickSnap cameras in the festival’s merchandise area, along with developing packs for an unforgettable experience during the event.
L-Acoustics
In collaboration with Sónar, L-Acoustics explores how immersive audio is redefining the live music experience. At a time when the connection between artists and audiences matters more than ever, both organisations are putting the spotlight on spatial sound as a tool capable of turning listening into a collective, emotional and memorable experience. Through a talk at Sónar+D, creative and technical experts will analyse the impact of new audio technologies on the future of live music.
Grey Goose
Grey Goose joins Sónar 2026 as a collaborating sponsor with menu exclusivity, elevating the festival experience with its vodka of French excellence. In keeping with Sónar’s premium character, the brand reinforces its ultra-premium offering with Grey Goose Altius, the star of the VIP areas, a vodka inspired by the French Alps and filtered at glacial temperatures to achieve exceptional smoothness and subtle mineral notes.
Schweppes
Schweppes returns to Sónar to champion the iconic status of its bubbles and the essential role of tonic in mixology. At a festival where music, innovation and creativity come together, the brand will transform its bar into a space dedicated to the ritual of the gin and tonic and to the culture of lingering after a meal, the afternoon get-together and the long conversation. Festival-goers will be able to enjoy classic gin and tonics made with Schweppes tonic, proving that a great cocktail doesn’t depend on the spirit alone: the mixer also makes a difference, and it’s the bubbles that hold the drink together, enhance the aromas and prolong the experience.