• Saturday 18 17:50 - 18:40

    Sónar by Day - SonarPark by DICE

The triumph of truth

In a time when the algorithm reigns over quality and ‘trap’ stars are more often than not the product of an aggressive marketing campaign, Morad’s success is the triumph of authenticity over the fake. Without a major record company, or radio play, this young rapper has become the biggest artist in Spain thanks to his ability to connect to his peers with his street level rhymes about life on the periphery. It’s a message that has resonated directly from the high-rise blocks of L’Hospitalet to what feels like every phone, car stereo or schoolyard in the country - a fact borne out by the literally hundreds of millions of plays for modern anthems such as Motorola, Normal or Yo No Voy.