Desigual, you are the artist

We’ve got a plan for 18, 19 and 20 June: demonstrate to everyone heading to Sónar de Día that they have an inner artist.

We created our first garment in 1984 with the premise “we dress people, not bodies”. An upcycled jacket that caused a sensation in Ibiza. That first improvised success gave us self-confidence as artists and currently we spread Barcelona’s creative energy to more than a hundred countries. We believe in creativity as a catalyst for change and that every human has an inner artist. We’re opening a new chapter in the Desigual story, where we’ll be using inspiration and action as a platform to drive talent. This is why we’re at Sónar 2019.

For the first time, we’re the official streetwear sponsors at Sónar. Contemporary music, creativity, art and technology not only capture our attention, they’re also in line with our values. We hope to see you at Desigual in Beta | Sónar de día with interactive experiences that will awaken your creative soul, if it isn’t already there. With Claudia Sahuquillo going beyond the canvas with body painting, Onionlab revealing your creative energy to you and giving you the opportunity to create interactive artistic worlds (happening in partnership with Sónar+D) and Suco Sessions granting you endless freedom of expression and movement that will help you connect with yourself and those around you.

We’ve also created an official Sónar backpack. An XL bum bag that means a lot to us: it’s the first piece of our new chapter. A bum bag for special guests and VIPs with a security zip. There’s room for a 13” laptop and waterproof with loads of pockets that will be available in-store, online and at Sónar 2019.

Lastly, we look forward to seeing you on 19 June at 16:00 at the Sónar de Día XS stage where you can discover Aleesha with us. In just 72 hours, we created the Ibizan (though now based in Barcelona) urban-style singer's latest music video 'Myself again' in the Desigual Colour House in Art Basel Miami 2018, along with other artist friends of Desigual. Discover it here:

We’re carrying out this initiative to keep moving forward with our mission to support the art world and young talents, which is what inspired us to awaken the creativity we all have within us and become artists.