The story of JACK & JONES begins in 1990 when BESTSELLER sends a young, fiery soul to the Oslo fashion fair with a modest, but carefully chosen collection aimed at young men. The reception exceeds all expectations and the creation of a new menswear brand is a reality. In the following years JACK & JONES manifests itself as one of the strongest jeans brands on the market and within a few years, the brand has several hundred stores. Today JACK & JONES is one of Europe’s leading producers of menswear with more than one thousand stores in 38 countries and JACK & JONES clothes are sold by thousands of wholesale partners all over the world. Jeans are still regarded as the backbone of JACK & JONES’ business. We continue to have a high level of expertise when it comes to the craftsmanship, quality and design of jeans, but JACK & JONES is nowadays defined and represented by three unique brands: PREMIUM by JACK & JONES, ORIGINALS by JACK & JONES and CORE by JACK & JONES. The brands are designed by independent design teams, each one of them with their own ideas, concepts and designs. They all offer a full range of clothes and accessories for every man and every occasion.
This year, JACK & JONES celebrates the Sónar Barcelona 25th anniversary, with a capsule collection created in collaboration with the festival and inspired on the Sónar 2018 campaign, transmitting the binary language based on a cero and one code. Its aim is to send its particular message to all the space, music and fashion lovers.