Beefeater Gin is the ´real London Dry Gin´, born in the heart of London. We come from a city where routine can sometimes get in the way of our true selves. We understand life in the city, and we want to offer a space where you can express yourself, defend, and celebrate your own identity. This gave rise to Beefeater Stands For; a multi-conceptual project that is both fun and functional. Where better to launch this diverse celebration of identity than Sonar Barcelona?