Soulection / US
Sónar by Night - SonarPub by Thunder Bitch
A revelation at last year’s festival, LA’s Joe Kay returns to Sónar by popular demand. Kay is co-founder of Soulection, the label specializing in new voices in urban music, which he unapologetically describes with the slogan, "The Sound of Tomorrow". For almost five years the specialized media has acknowledged that many producers featured on the label, such as Mr. Carmack, Jarreau Vandal and Esta, are beatmakers who are setting the standard for the future of US west coast music - continuing the legacy of legendary LA club Low End Theory, the mecca for the Los Angeles sound over the last ten years.
Kay has presented the label through his own radio program on Apple Music's Beats 1 Radio since 2015, with more than 300 broadcasts to date (previously the program was broadcast on KBeach Radio, London’s Rinse FM and Red Bull Radio). Kay and his crew also joined forces with Goldenvoice to organize the labels' first festival: Soulection Experience, held at the Shrine Expo Hall & Grounds in downtown Los Angeles last August, with 4000 people attending. Kay was also recently included in the Forbes list for the most influential people under 30 in the music industry.