• Saturday 16 15:35 - 16:20

    Sónar by Day - SonarVillage by Estrella Damm

Urban Star

It is clear that IAMDDB (acronym of I Am Diana DeBrito) was born to be a star. She has it all: sound, image, flow, talent and groove. She calls what she does "urban jazz", and it's not a bad definition, but in reality her music touches upon styles from r&b to pop, going through hip-hop, soul or even trap, as can be heard on her most recent hit, Shade. To put it another way: IAMDDB is contemporary urban music: refreshingly new and universal, capable of reaching a wide audience but without making concessions to conventional production clichés. At only 21 years old, this proud resident of Manchester, with Portuguese and Angolan roots, has burst onto the urban scene in the UK and is the name on everyone's lips. She has just been chosen by the BBC as one of the artists to be watch in 2018 and her latest mixtape,"Hoodrich Vol. 3", is a perfect example of her great potential. On Saturday, in SonarVillage, all eyes will be on her.