Electronic music meets streetwear in Barcelona. Zalando makes its second appearance at Sónar with another dose of festival inspiration.

With an unexpected fashion remix from high street to high end, the online retailer has become a streetwear icon. Its approach empowers everyone to push the boundaries of their style and express their personality through fashion.

This year, Zalando has created a meeting point for fashion lovers: Zalando Studios - a place to escape the heat, relax and explore the latest festival trends. On top of this, the Zalando photographers will walk around Sónar by Day capturing the best street styles.

Using the latest innovations and technology, Zalando plays with dimensions, creating a fantasy world at Sónar by Night.

https://www.zalando.es