adidas Originals is the sportswear brand for people who look for an authentic style, without forcing themselves to be different, because only being yourself you could be Original. Creativity and originality as its flag, adidas Originals keeps being faithful to its philosophy of reinventing the past in order to design the most innovative shoes of the present. Its personality has positioned the brand as an object of desire for sneakerheads and fashionistas.

The brand, always linked to music, is a regular Sónar collaborator, and will be present at the festival once again in 2017 introducing its newest shoe, EQT. A sneaker born in 1991 with a design that focuses in the essential, throwing out everything that is unnecessary. In 2017 EQT reinvents itself with an updated aesthetic and maintaining the philosophy of authenticity that is characteristic of adidas Originals.