Nadia Rose

Sony Music / UK

  • Saturday 17 18:00 - 18:35

    Sónar by Day - SonarVillage by Estrella Damm

New queen in town

If 2016 was all about Lady Leshurr, 2017 is Nadia Rose's year. The young rapper from Croydon (only 22 years old) has posted just a couple of videos that have captured everyone’s attention: the first was “Station”, which demonstrated her amazing natural lyrical flow, followed by “Skwod”, a hip hop hit with ultramodern production and a pure London flavour, in which Nadia takes over the streets dancing and moving as if a star, an obvious metaphor for what is now actually happening to her. “Skwod” recently won the best video at the Mobo Awards (where she was also nominated as Best New Artist) and served as Rose's perfect letter of presentation. More hits have followed since then, including the aptly entitled “Boom”, while her first album is due to appear imminently. We will be able to witness her skills first hand on the SonarVillage stage, and at this rate of growth her popularity will indeed transform her into a truly global star.

(As an interesting aside, Nadia Rose is related to Stormzy, one of the most popular MCs in contemporary grime, from whom she has surely received some good advice.) To date Nadia has already shared the stage with Section Boyz, Anderson Paak and Busta Rhymes; collaborated with Toddla T on one of his tracks; has received support from the British scene’s key broadcasters and central figures, among them Annie Mac; and has just been signed to a multinational label. Everyone can see it: she has everything required to succeed, and her success is inevitable.